Upstream Messaging Work
Find the words. Use them to grow.
We are not a marketing agency. We work upstream, at the level of message and meaning, before the question of channels arises. You leave with the foundation every agency, tool, and campaign you run actually requires.
Project Tiers
Three Engagement Levels · Choose by Scope
Foundation
$1,500 – $2,500
Core clarity for businesses that need to know what to say.
- Brand Positioning Statement
- Core Value Proposition
- 3–5 Key Messages
- Elevator Pitch
- 1 Discovery Session
- 1 Revision Round
Clarity
$3,000 – $5,000
Strategic depth for businesses ready to communicate with intention.
- Everything in Foundation
- 2–3 Audience Persona Profiles
- Audience-Specific Messaging
- Tone of Voice Guide
- Sample Copy (Homepage, About, LinkedIn)
- Competitive Positioning Summary
- 2 Discovery Sessions
- 2 Revision Rounds
Command
$6,000 – $8,000
Full-spectrum messaging strategy for businesses building long-term positioning.
- Everything in Clarity
- Full Competitive Messaging Audit
- Internal Messaging Guide
- Implementation Strategy
- 30-Day Follow-Up / Check-In
- 3 Discovery Sessions
- 3 Revision Rounds
A 15% discount is available for veterans and active-duty service members. Self-reported.
Standalone Add-Ons
Available independently or alongside any tier
Add-on 01
Competitive Audit
A front-door product. Focused analysis of 3–5 competitors, messaging, positioning, gaps. Creates a natural handoff to Foundation or Clarity.
Add-on 02
Internal Messaging Guide
A 3-page pocket playbook that turns external positioning into practical language for your team. For businesses with 1–5 people.
Add-on 03
Pitch Deck Narrative
The story structure and key messages for your pitch, written to your positioning. Not a template fill-in.
Add-on 04
Quarterly Messaging Audit
A recurring check-in to assess whether your messaging is still working and where drift has occurred.
Add-on 05
Additional Revision Round
One additional structured revision on any deliverable beyond the included rounds.
Add-on 06
Rush Delivery
Full engagement delivered in under two weeks.