Upstream Messaging Work

Find the words.
Use them to grow.

We are not a marketing agency. We work upstream, at the level of message and meaning, before the question of channels arises. You leave with the foundation every agency, tool, and campaign you run actually requires.

Project Tiers

Three Engagement Levels · Choose by Scope

FIG. 01
architecture

Foundation

$1,500 – $2,500

Core clarity for businesses that need to know what to say.

  • Brand Positioning Statement
  • Core Value Proposition
  • 3–5 Key Messages
  • Elevator Pitch
  • 1 Discovery Session
  • 1 Revision Round
Start Here
FIG. 02 / CORE
visibility

Clarity

$3,000 – $5,000

Strategic depth for businesses ready to communicate with intention.

  • Everything in Foundation
  • 2–3 Audience Persona Profiles
  • Audience-Specific Messaging
  • Tone of Voice Guide
  • Sample Copy (Homepage, About, LinkedIn)
  • Competitive Positioning Summary
  • 2 Discovery Sessions
  • 2 Revision Rounds
Most Common Starting Point
FIG. 03 / APEX
diamond

Command

$6,000 – $8,000

Full-spectrum messaging strategy for businesses building long-term positioning.

  • Everything in Clarity
  • Full Competitive Messaging Audit
  • Internal Messaging Guide
  • Implementation Strategy
  • 30-Day Follow-Up / Check-In
  • 3 Discovery Sessions
  • 3 Revision Rounds
Let's Talk Scope

A 15% discount is available for veterans and active-duty service members. Self-reported.

Standalone Add-Ons

Available independently or alongside any tier

Add-on 01

Competitive Audit

A front-door product. Focused analysis of 3–5 competitors, messaging, positioning, gaps. Creates a natural handoff to Foundation or Clarity.

$750 – $1,000 arrow_right_alt

Add-on 02

Internal Messaging Guide

A 3-page pocket playbook that turns external positioning into practical language for your team. For businesses with 1–5 people.

$750 arrow_right_alt

Add-on 03

Pitch Deck Narrative

The story structure and key messages for your pitch, written to your positioning. Not a template fill-in.

$1,200 arrow_right_alt

Add-on 04

Quarterly Messaging Audit

A recurring check-in to assess whether your messaging is still working and where drift has occurred.

$800/quarter arrow_right_alt

Add-on 05

Additional Revision Round

One additional structured revision on any deliverable beyond the included rounds.

$350/round arrow_right_alt

Add-on 06

Rush Delivery

Full engagement delivered in under two weeks.

+$500 arrow_right_alt

Not Sure Where to Start

Tell me where the words
aren't working.

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